Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing the ...

Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information may ultimately help ...

If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better results. Google Analytics is a powerful tool that’s ...