The following article was posted on the Knowledge@Wharton website on February 11, 2014. In 2011, a game called Foldit caused a sensation by solving a decades-old scientific mystery in just three weeks ...

Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement and motivate certain behaviors. It uses game design and mechanics, ...

It’s game on, for Human Resource officers. Increasingly, organizations like Marriott, Deloitte, Aetna and even the Department of Defense are using gaming to recruit, develop and motivate employees.

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Lily Mara explains how to avoid high-risk ...

More companies are adopting gamification to improve engagement with both employees and customers. Learn why gamification is an evolution in management practices, how to get started and where career ...

Analyst Insight: Innovation comes in waves — voice technology, cloud computing, and now automation — all promising to reduce reliance on human labor. Yet people remain essential to warehouse ...

“Gamification” – adding game-like elements into non-game or real-world settings – has become a popular concept in the pharmaceutical, healthcare, and event industries, especially as virtual engagement ...

Julie Andrews, playing the title role in the film Mary Poppins, sang: “In every job that must be done, there is an element of fun. You find the fun and, snap, the job’s a game.” As parents have known ...

Would points, badges, leaderboards and other rewards common in popular social and video games be a more effective means than the "stick" for corporations to influence traveler behavior and policy ...

Criticism of managers who use workplace games to promote productivity has been gaining steam lately as companies discover that psyching up employees takes more than a round of Farmville. In 2011, a ...