Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement and motivate certain behaviors. It uses game design and mechanics, ...

In May of 2019, the Washington Post reported that “inside several of Amazon’s AMZN cavernous warehouses, hundreds of employees spend hours a day playing video games. Some compete by racing virtual ...

It is human nature to play. We are programed to do it from day one. Play enables us to explore new things, to stretch our abilities, to learn and adapt. Sadly, as we get older, adulthood sneaks up on ...

Gamification has become a buzzword, for sure, but many enterprises have just scratched the surface of its potential. Over the next year, gamification is likely to morph from a tactical concept to a ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

Criticism of managers who use workplace games to promote productivity has been gaining steam lately as companies discover that psyching up employees takes more than a round of Farmville. In 2011, a ...

Susan Kennedy is a faculty scholar with the Markkula Center for Applied Ethics and an assistant professor in the School of Philosophy at Santa Clara University. Views are her own. In November last ...

Looking to boost user or customer engagement with gamification software? Use our buyer’s guide to choose the best gamification platform for your business. Most of us are familiar with the leaderboards ...

Gamification is used by businesses to motivate their employees and to positively influence their engagement and productivity. During a 2019 survey, 89 percent of employees stated that they would ...